Street promotion direct and effective

Cyberport special shopping Sundays

Task
On Sundays open for trading, passers-by were to be made aware of the Cyberport stores with a special offer.

Our solution
Despite the not always ideal weather conditions, our strikingly dressed promoters do not let this affect their good mood and approached passers-by directly and in a friendly manner. Many interested people are receptive to the Cyberport special and some of them even take the time for a brief informative discussion. Overall, substantially more visitors are registered in the Cyperport stores than on normal trading days without the use of a promotion.

Customer profile
Cyberport is the high-innovation, high-service and high-growth retail company for computers, consumer electronics, telecommunication, photo and household appliances. The comprehensive range of goods includes systems, individual devices and extensive accessories for out and about, at home and for the office. The company, which is majority-owned by Hubert Burda Media, showcases at www.cyberport.de more than 30,000 products in an online specialist electronics market focusing on notebook, Apple and TV and audio.

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