Xmas Angel promotion

Christmas in Berlin, what a great present

Task
Creation of a promotion concept for the launch of the new portal: Weihnachten-in-Berlin.de.

Our solution
For the promotion of the Weinachten-in-Berlin.de ("Christmas in Berlin"), the We public promoters were dressed as angels. To convey the angel topic with high impact and in an authentic manner, We public only used promoters with blond curly hair. In the busy shopping streets, they actively approached the target group and distributed chocolate Father Christmases and flyers. The attractive angel appearance became a popular photo motif and the contact to the target group was quickly established. The emotional experience gave Weinachten-in-Berlin.de a consistently high access rate.
Another project for the entire BerlinOnline Group consisted of the acquisition, training and assignment support of trade fair hostesses for the company presence at the ITB.

Customer profile
The Internet offering of BerlinOnline.de is operated by BerlinOnline Stadtportal GmbH & Co. KG, a joint venture between the BV Deutsche Zeitungsholding, Landesbank Berlin AG and Berliner Volksbank. BerlinOnline exclusively pools the editorial and service offering of the Berliner-Verlag publications Berliner Zeitung, Berliner Kurier and the Tip-BerlinMagazin and supplements these with additional information, service and entertainment content for Berlin residents and those interested in visiting the city. BerlinOnline Stadtportal GmbH &; Co. KG is responsible for the technical platform and the design and user guidance of the two city portals Berlin.de and BerlinOnline.de

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